“Keyes Avenue is an open fusion of art and architecture – where art, design, life, leisure, fun, friends and work will form one seamless experience. This is the vision of Keyes Art Mile – a neighbourhood with art at its heart. Residences, cafés, coffee-on-the- go, artisan eateries, as well as vibrant shops and spaces new to the Johannesburg scene, complete the experience.”
Been down to Rosebank recently? Needing some cultural exploration? Well how about the Keyes Art Mile? Paved streets lined with indigenous trees and plentiful parking facilities, the precinct is breathing new life into the area and builds on the existing heritage of the avenue. Within walking distance of the mall of Rosebank, you’ll find the start of Keyes Art Mile – an exciting new development set to revitalise a formerly quiet street and an inspired hub of art and design.
The opening of Trumpet marks the beginning of a cultural revamp in this part of the city. With the addition of this iconic building, a constellation of handpicked leading galleries now reside here – the 100 year old Everard Read, CIRCA Gallery, SMAC and Southern Guild and WHATIFTHEWORLD.
Excited much? We sure are!
What to see
The Trumpet building houses a collaborative gallery from Southern Guild and Whatiftheworld as well as Cape Town’s contemporary art gallery SMAC Gallery – so get ready for art, art and more art. These three globally respected galleries bring a selection of South Africa’s world-class artists and designers to Johannesburg to showcase their talents.
Enjoy South African design and artistic influences with designer boutique stores such as Missibaba, known for their gorgeous statement handbags. Expanding on this artful experience are Anatomy Design, Missibaba and Okapi who happily sit beside the timeless modern masters of international design – Kartell, Moroso and Cassina and Shelflife up the cool factor in its fast-flying limited edition sneaker store.
Where to eat
Adding culinary cafe culture to the street front are Milk Bar and the burger joint BGR’s alongside the new concept restaurant Marble, by acclaimed chef David Higgs. Retro-chic African café, Milk Bar, named after Abu’s Milk Bar in downtown Addis Ababa, is a retro-chic Africa-themed café – a celebration of colour and African-made items with fresh fun decor.
Two Americans missed the taste of home so much that they decided to open a burger joint. Ground beef patties with no basting, super fresh buns (or the Paleo alternative of a lettuce wrap) and basic toppings are simple and make the burgers at BGR’s an absolute hit.
A triple volume atrium leads visitors to the second floor where the MESH Club promises to create “common ground for uncommon people”. This curated, member-based community provides a workspace and platform for entrepreneurs, business minds, artists, professionals and young creative thinkers to connect, network and collaborate, surrounded by state-of-the-art technology and a beautifully designed environment
Visit today and enjoy the vision…
The vision for Keyes Art Mile is that it is a place of inspiration and original wonder. Instilling in people a feeling of local pride and becoming a creative place to connect, share and communicate. Keyes Art Mile represents a new approach to city living – a place built to inspire and encourage creative living and generosity of design in a highly connected world in the heart of vibrant Johannesburg.